Specialising in high-end fashion & beauty, YYO优制作 is a boutique production house, creative agency and China’s premier photography artist management company.

Est. 2007, Shanghai.


#HelenLee-2015SS #LolitaSharun #yyojournal #BTS @TheWaterHouse 

GQ Russia editorial shot by JMN in Shanghai with models Patrick Kafka and Zhou Xiang Lei. Styling by Ekaterina Melnikova. Makeup by Xiao Xin. Hair by Parco Cheung. Shot at Hyatt on the Bund. Produced by YYO. 

Helen Lee - Shanghai Fashion week 

(Source: architecturia, via sickstyle)

YYO brings a little Spanish Flavour to Shanghai Summer nights
Spanish Designer Celia B
Spanish Movie by Almodovar 

Sangria, of course the freshest drink from all of Spain
Stylist Lauren Austin Wood was inspired by the many textiles, brought home from her travels, while designing her baseball cap collection for Wax + Cruz. Made from African wax prints, Guatemalan ikat, Italian bouclé and shibori, and with visors of linen, suede and leather, these are not your average caps

Coolest video!

Hello Monday

Taiwanese singer and actor Wang Li Hong is the star of the show in the Bosideng Homme AW 2013 campaign, shot by photographer Li Qi on location in and around Turin, Italy, April 2013. Styling by William Gilchrist. Produced by YYO.

(Source: Spotify)

JMN’s Chanel Resort cover shoot for 周末画报 Modern Weekly. Shot on location in Vietnam, featuring Chinese model Wang Jing. Styling by Ting Ting Lin, hair and makeup by Liu Xiao. 

Sun Jun shoots Chinese model Emma Pei for The Telegraph. Styling by Daniella Agnelli. Hair by Yang Lei. Makeup by Xiao Xin. Production by YYO. 

In a deviation from our normal programming we bring you something slightly different: Moving images! Music! Sound!


Video: Behind The Scenes on the Sun Jun shoot for The Telegraph.


Video by Ukachi Arinzeh for YYO优制作 & The Telegraph.

Sun Jun photo shoot for Modern Weekly 周末画报 featuring model Han Bing. Makeup by Xiao Xin, Hair by Bon Fan Zhang.